Character development
Brief:
Create a character/cartoon to personalise LearnCoach who is quirky, adaptable, friendly and youthful yet not too child-like to put off high school students. Maintain the humour which is integral to LearnCoach's brand.
Create a character/cartoon to personalise LearnCoach who is quirky, adaptable, friendly and youthful yet not too child-like to put off high school students. Maintain the humour which is integral to LearnCoach's brand.
The character needed to not be human but not be identifiable as any particular animal either.
This character was chosen for it's cute, quirkiness and versatility to be placed in different scenarios.
Multiple social media and facebook advertising posts were created to craft a light-hearted tone for the Learncoach brand. Showcasing the character in different scenarios displayed Learncoach's value of being reliable for their users while understanding and acknowledging the experience of being a student. For example, wanting to maintain a social life while studying and the all too relatable experience of leaving things till the last minute and having to 'pull an all-nighter'.
Instagram story posts
