New Chapter cafe
Rebrand of central Wellington cafe.
The client expressed a preference for a minimal typographic logo which was elegant, timeless and black and white. The preferred direction was one in which the word ‘New’ contrasted with ‘Chapter’. The project had a tight deadline of less than a working week to produce a brand mark from brainstorming to final design for loyalty cards and installation in light-boxes.
Snowline refrigeration and air-conditioning logo design
Initial logo exploration
